From surprise to shared choice: Why more couples are shopping for engagement rings together

Engagements have long carried an air of mystery – one partner chooses the ring, plans the surprise, and hopes for a perfect reveal. But in 2025, a new tradition is emerging: couples are stepping into the jewelry store together. Shopping together for an engagement ring is no longer seen as ‘spoiling the romance’ but building a milestone as a team. Read on to find out why engagement ring shopping is no longer a solo mission, and how collaboration is reshaping modern proposals.

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Why ‘quiet proposing’ and collaborative ring shopping are gaining traction

The public ‘flash-mob proposal’ era is definitely on its way out. Gen Z couples in particular are embracing ‘quiet proposing’ – intimate, deliberate moments (a quiet picnic, perhaps) that focus on the couple rather than an audience. Part of this shift involves choosing the ring together. Over half of couples now shop jointly, prioritizing meaningful connection over big theatrics. A diver proposing underwater recently went viral, but the quieter trend is capturing hearts due to its authenticity and partnership.

By the numbers: How common is ring shopping as a couple?

Data shows just how mainstream this has become. The Knot’s 2024 Jewelry & Engagement Study found that 77% of proposees had some role in choosing their ring. Nearly a third (29%) actively shopped together, and 9% were even present at purchase. It’s clear that modern engagements are less about secrecy and surprise, and more about shared decision-making.

The practical and emotional benefits of shopping for a ring together

Browsing the ring section together has practical upsides: couples align on budget, ensure the ring matches the wearer’s personal style, and avoid guesswork. It also strengthens the emotional moment. But doesn’t it spoil the surprise? According to a gemologist who has seen many couples choose a ring together, the surprise factor can come from the timing of the proposal, rather than the ring itself. The ring-hunting process becomes part of the love story, rather than just the backdrop.

Beyond tradition: Personalization and inclusivity

Today’s ring market is all about individuality. Couples increasingly favor custom designs, mixed metals, and ethically sourced materials. This broader inclusion also encompasses who can wear a ring, with an increasing selection of engagement rings for men – showing how engagement jewelry is moving beyond tradition to become more democratic and collaborative. Whether it’s about sustainability or gender inclusivity, the emphasis is on pieces that tell a unique story.

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From pear-shaped rings to meaningful design: Trends shaping ring shopping

Collaborative ring shopping aligns with wider cultural trends. Google searches for pear-shaped stones jumped 18% in the past year, underscoring the demand for individuality over convention. And with weddings themselves increasingly highlighting meaning above tradition, ring selection has followed suit with unique, personalized designs. Modern engagements are about co-creating a symbol of love that reflects both partners. 

Today’s proposals: Celebrating intimacy and partnership

Engagement ring shopping is no longer a one-person decision, but a shared milestone. With trends like quiet proposing, rising inclusivity, and a focus on personalized design, couples are truly redefining what romance looks like – the magic is now in the collaboration and togetherness rather than the surprise.